35 years of experience | 27 countries | Health & Beauty products | 250million $ in sales

Celebrities who develop their own fragrances, black cars featuring the company logo and collaboration with well-known institutions such as Dermatest GmbH, this is what we associate with LR Health & Beauty nowadays.

In 1985 “LR Cosmetic” was founded offering nothing but a number of perfumes and personal care products. After 35 years the company name is “LR Health & Beauty” which is more appropriate due to the larger product range. 60% of the worldwide sales are nutritional supplements in addition to perfumes and beautiful cosmetics. More than 1000 employees and hundreds of thousands of distributors and clients are responsible for a total yearly turnover of a quarter of a billion dollars, generated in 27 countries.

Besides the foundation of the children’s charity LR Global Kids in 2009 and the award for best European direct sales company of the year won in 2005 the most memorable moment in the history of LR is probably the entry in the Guinness Book of Records in 2008 for creating the LR logo with 265 VW Polos won by LR distributors.

LR Health & Beauty has reached many milestones in its 35-year history. These include the moment the company started offering nutritional supplements in 2000 and their best-selling Aloe Vera Drinking Gel in 2002, the completion of their new company headquarters on Kruppstrasse in Ahlen after 20 months of construction in 2002, the opening of their state-of-the-art aloe vera production plant in 2018 and receiving the Ahlen economic award “Wirtschaftspreis der Stadt Ahlen”.